The ignition switch must be in the ON position for fan operation.
The fan speed control knob allows you to control the fan speed of the air flowing from the ventilation system. To change the fan speed, turn the knob to the right for higher speed or left for lower speed.
Setting the fan speed control knob to the “0” position turns off the fan.
Kia Cee'd JD Service Manual: Flex Steering Description and operation
Instruction
Flex Steering is system to choose the three modes power steering depending on
driver preference or driving conditions.
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Display on the cluster but power steering is ...
Kia Cee'd JD Service Manual: Rear Console Cover Components and components location
Component Location
1. Rear console cover
...