Your vehicle uses a roof antenna to receive both AM and FM broadcast signals. This antenna pole is removable. To remove the antenna pole, turn it counterclockwise.To install the antenna, turn it clockwise.
Kia Cee'd JD Service Manual: Glove Box Housing Components and components location
Component Location
1. Glove box housing
...
Kia Cee'd JD Service Manual: Steering Column Shroud Panel Components and components location
Component Location
1. Steering column lower shroud
panel
2. Steering column upper shroud
panel
...